The search for an identity is one of the most wholesale phony ideas we’ve ever been sold. In the twenty-first century it’s almost entirely subsumed in its purest form of “brand identity”—for Levi to be “more black” would simply involve the purchasing of items connected with the idea of blackness. How can anyone be more black? Or more female? It’s like saying “I want to be more nose-having, more leg possessing.” People can only be defined by their actions in a world that contains other people. Sitting on a hill alone screaming “I am a Muslim in the 24–29 age bracket who likes Pepsi and sitcoms about loose bands of interconnected young people in my age group; I am a person who is French and into the things of Frenchness; I am a basketball player; a flower picker …” What does it mean? The Belsey children need to stop worrying about their identity and concern themselves with the people they care about, ideas that matter to them, beliefs they can stand by, tickets they can run on. Intelligent humans make those choices with their brain and hearts and they make them alone. The world does not deliver meaning to you. You have to make it meaningful. The Belseys need to weigh situations as they appear before them, and decide what they want and need and must do. It’s a tough, unimaginably lonely and complicated way to be in the world. But that’s the deal: you have to live; you can’t live by slogans, dead ideas, clichés, or national flags. Finding an identity is easy. It’s the easy way out.
— Zadie Smith, talking about On Beauty